Advertising, road accidents and accountability
Winston Churchill once noted: “Where there is great power there is great responsibility, where there is less power there is less...
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David Meikle
- Jun 26, 2017
- 4 min
Five ways to spot an agency bullshitter.
“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...
351 views0 comments
David Meikle
- Jun 23, 2017
- 2 min
Working with Animals, Children and Ad Agencies
At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...
14 views0 comments
David Meikle
- Jun 22, 2017
- 4 min
How much transparency should clients expect?
The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...
20 views0 comments
David Meikle
- Jun 21, 2017
- 2 min
On Procurement and Pensions
Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...
9 views0 comments
David Meikle
- Jun 21, 2017
- 3 min
It’s all about the talent.
There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...
4 views0 comments
David Meikle
- Jun 19, 2017
- 2 min
What Brands Can Do for Brexit
The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...
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David Meikle
- Mar 22, 2017
- 4 min
How dangerous is your risk aversion?
Most big advertisers’ idea of best practice for the development of ad campaigns includes a fairly rigorous quantitative test before they...
45 views0 comments
David Meikle
- Nov 30, 2016
- 5 min
“Working” and “non-working” marketing spend are dangerous misnomers.
As H.L Mencken put it: “For every complex problem there is an answer that is clear, simple, and wrong.” The widespread belief that...
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David Meikle
- Sep 14, 2016
- 3 min
Maybe "Don't do unto others"
What good management can teach us about managing brands and ad agencies. “Do unto others as you would have them do unto you.” Many...
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David Meikle
- Aug 31, 2016
- 4 min
We don't need Einstein to solve Client/Agency relationship problems
Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
31 views0 comments
David Meikle
- Aug 31, 2016
- 3 min
If I could only ask one question in an advertising pitch
There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...
57 views0 comments
David Meikle
- Apr 19, 2016
- 4 min
My wife is dating again.
OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
23 views0 comments
David Meikle
- Mar 29, 2016
- 4 min
On caviar and channel planning
There’s a trap into which many marketers seem to be falling, and many with their creative agencies’ handprints clearly visible on their...
10 views0 comments
David Meikle
- Aug 27, 2015
- 4 min
Dangers of over-fishing in agency fee negotiations
As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...
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David Meikle
- Dec 23, 2014
- 2 min
RFIs are out of control
(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...
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David Meikle
- Feb 23, 2012
- 2 min
Creativity will suffer if it remains a commodity.
(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
41 views0 comments
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