• LinkedIn Social Icon
  • Twitter Social Icon
  • Home

  • Testimonials

  • Synopsis

  • Contact

  • The author

  • Press

  • Blog

  • More

    Use tab to navigate through the menu items.
    • All Posts
    • Negotiation
    • Marketing
    • Marketing procurement
    • Advertising
    Search
    One month in – stressed yet?
    David Meikle
    • Jan 31, 2018
    • 5 min

    One month in – stressed yet?

    To most of us, the rest and recuperation we had to varying degrees over Christmas is but a dim and ever distant memory, but many in the...
    13 views0 comments
    We don't need Einstein to solve Client/Agency relationship problems
    David Meikle
    • Aug 31, 2016
    • 4 min

    We don't need Einstein to solve Client/Agency relationship problems

    Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
    31 views0 comments
    If I could only ask one question in an advertising pitch
    David Meikle
    • Aug 31, 2016
    • 3 min

    If I could only ask one question in an advertising pitch

    There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...
    57 views0 comments
    My wife is dating again.
    David Meikle
    • Apr 19, 2016
    • 4 min

    My wife is dating again.

    OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
    22 views0 comments
    Dangers of over-fishing in agency fee negotiations
    David Meikle
    • Aug 27, 2015
    • 4 min

    Dangers of over-fishing in agency fee negotiations

    As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...
    19 views0 comments
    RFIs are out of control
    David Meikle
    • Dec 23, 2014
    • 2 min

    RFIs are out of control

    (This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...
    9 views0 comments
    Creativity will suffer if it remains a commodity.
    David Meikle
    • Feb 23, 2012
    • 2 min

    Creativity will suffer if it remains a commodity.

    (This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
    40 views0 comments

    (c) Copyright Salt Partners Limited 2016. All rights reserved.