Advertising

One month in – stressed yet?

To most of us, the rest and recuperation we had to varying degrees over Christmas is but a dim and ever distant memory, but many in the...

We don't need Einstein to solve Client/Agency relationship problems

Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...

If I could only ask one question in an advertising pitch

There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...

My wife is dating again.

OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...

Dangers of over-fishing in agency fee negotiations

As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...

RFIs are out of control

(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...

Creativity will suffer if it remains a commodity.

(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...