David Meikle
What if you ran a pitch and nobody came?
Many pitches have been postponed to later this year, so we can expect a bubble in the new business market. How will you ensure that the...
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David Meikle
- Jul 13, 2020
- 1 min
It’s about time – Why are agencies and their clients chained to the billable hour?
Click here to link to this article on ISBA's website.
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David Meikle
- May 21, 2020
- 4 min
Beware the Intermediary ‘Opportunity Racket’
A cautionary word to advertisers: a good intermediary helps you find the right agency, but many employ shady funding models that...
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David Meikle
- Mar 16, 2020
- 3 min
As recession looms, agency leaders must take the time to think twice.
The pace of change around COVID-19 is breath-taking, but we can be pretty sure that advertising will be the first industry to suffer and...
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David Meikle
- Aug 7, 2019
- 3 min
Sloppy thinking – a rant
Without the help of Google, I have self-diagnosed a serious condition I describe as “simplicity fatigue”. More accurately perhaps, it...
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David Meikle
- Jun 11, 2019
- 4 min
Train hard, fight easy and the art of war
My son is coming to the end of year five in his primary school, but like many in his year group he has already finished the year six...
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David Meikle
- Jun 6, 2019
- 2 min
Gorillas are not for everybody.
Gorilla campaigns are those campaigns that stop you in your tracks, make you think twice or make you join some of the dots yourself....
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David Meikle
- Jun 6, 2019
- 4 min
Why the outcry over poor pitch practices?
Adweek recently reported that General Millsis one of the latest advertisers to be subject to the outcries of the ad industry for their...
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David Meikle
- Jan 23, 2019
- 7 min
Three thoughts to help level the procurement playing field.
There’s a quote from Mark Twain at the beginning of the movie The Big Short that caught my attention yesterday. “It ain’t what you don’t...
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David Meikle
- Jan 8, 2019
- 4 min
Anybody can cook a steak.
This was the observation of an online friend of mine, Derek Walker. His full post read: “Cooking a steak is the easiest thing to do. Buy...
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David Meikle
- Apr 23, 2018
- 5 min
The Keystone Argument for Advertising.
As we approach the ICA Agency Transformation Summit in May, we should be ruminating a little more about how we can better define and...
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David Meikle
- Feb 26, 2018
- 3 min
The Campaign A-List FFS
Earlier this month I enjoyed thumbing through the new Campaign A-List as much as the next person, I’m sure, but did anybody else enjoy...
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David Meikle
- Jan 31, 2018
- 5 min
One month in – stressed yet?
To most of us, the rest and recuperation we had to varying degrees over Christmas is but a dim and ever distant memory, but many in the...
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David Meikle
- Jan 8, 2018
- 1 min
Groundhog day.
My cynical predictions for 2018 are: That most business leaders will dig out their plans for 2017, change the date to 2018 and little...
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David Meikle
- Dec 29, 2017
- 2 min
When is a lemon not a lemon?
Gorilla Of course it’s not a gorilla, it’s a lemon. And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of...
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David Meikle
- Oct 24, 2017
- 6 min
Is your brand match-fit for Brexit?
When Mount St. Helens erupted on May 18th, 1980 in Washington State, over 200 square miles of vegetation was flattened in little more...
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David Meikle
- Sep 27, 2017
- 4 min
How do you solve a problem like marketing procurement?
Well, in all fairness, probably not by starting with an antagonistic headline like this one. Marketing procurement repeatedly seems to...
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David Meikle
- Sep 15, 2017
- 2 min
Three ways to get better at your job. A rant.
Read a book. And another. Repeat step 1. No, seriously. Would you hire an architect who hadn’t read about architecture? Or a lawyer who...
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David Meikle
- Jul 26, 2017
- 1 min
Are you choosing an agency or getting the leftovers?
As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...
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David Meikle
- Jun 28, 2017
- 3 min
Brands must forge their own paths.
Earlier this year Marc Pritchard, Chief Brand Officer at Proctor & Gamble, made a significant and important speech at the 4A’s...
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