Many pitches have been postponed to later this year, so we can expect a bubble in the new business market. How will you ensure that the...

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A cautionary word to advertisers: a good intermediary helps you find the right agency, but many employ shady funding models that...

The pace of change around COVID-19 is breath-taking, but we can be pretty sure that advertising will be the first industry to suffer and...

Without the help of Google, I have self-diagnosed a serious condition I describe as “simplicity fatigue”. More accurately perhaps, it...

My son is coming to the end of year five in his primary school, but like many in his year group he has already finished the year six...

Gorilla campaigns are those campaigns that stop you in your tracks, make you think twice or make you join some of the dots yourself....

Adweek recently reported that General Millsis one of the latest advertisers to be subject to the outcries of the ad industry for their...

There’s a quote from Mark Twain at the beginning of the movie The Big Short that caught my attention yesterday. “It ain’t what you don’t...

This was the observation of an online friend of mine, Derek Walker. His full post read: “Cooking a steak is the easiest thing to do. Buy...

As we approach the ICA Agency Transformation Summit in May, we should be ruminating a little more about how we can better define and...

Earlier this month I enjoyed thumbing through the new Campaign A-List as much as the next person, I’m sure, but did anybody else enjoy...

To most of us, the rest and recuperation we had to varying degrees over Christmas is but a dim and ever distant memory, but many in the...

My cynical predictions for 2018 are: That most business leaders will dig out their plans for 2017, change the date to 2018 and little...

Gorilla Of course it’s not a gorilla, it’s a lemon. And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of...

When Mount St. Helens erupted on May 18th, 1980 in Washington State, over 200 square miles of vegetation was flattened in little more...

Well, in all fairness, probably not by starting with an antagonistic headline like this one. Marketing procurement repeatedly seems to...

Read a book. And another. Repeat step 1. No, seriously. Would you hire an architect who hadn’t read about architecture? Or a lawyer who...

As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...

Earlier this year Marc Pritchard, Chief Brand Officer at Proctor & Gamble, made a significant and important speech at the 4A’s...