We don't need Einstein to solve Client/Agency relationship problems
Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
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David Meikle
Aug 31, 20163 min
If I could only ask one question in an advertising pitch
There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...
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David Meikle
Apr 19, 20164 min
My wife is dating again.
OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
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David Meikle
Aug 27, 20154 min
Dangers of over-fishing in agency fee negotiations
As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...
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David Meikle
Dec 23, 20142 min
RFIs are out of control
(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...
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David Meikle
Feb 23, 20122 min
Creativity will suffer if it remains a commodity.
(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
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