We don't need Einstein to solve Client/Agency relationship problems
Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
We don't need Einstein to solve Client/Agency relationship problems
If I could only ask one question in an advertising pitch
My wife is dating again.
Dangers of over-fishing in agency fee negotiations
RFIs are out of control
Creativity will suffer if it remains a commodity.