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We don't need Einstein to solve Client/Agency relationship problems
Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
David Meikle
Aug 31, 20164 min read
33 views
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If I could only ask one question in an advertising pitch
There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...
David Meikle
Aug 31, 20163 min read
58 views
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My wife is dating again.
OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
David Meikle
Apr 19, 20164 min read
23 views
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Dangers of over-fishing in agency fee negotiations
As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...
David Meikle
Aug 27, 20154 min read
22 views
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RFIs are out of control
(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...
David Meikle
Dec 23, 20142 min read
9 views
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Creativity will suffer if it remains a commodity.
(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
David Meikle
Feb 23, 20122 min read
41 views
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