Press articles and podcasts
Interview podcast with Direct Marketing News, December 2017 on Marketing Procurement
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Book review by TSB Bank's Marketing Director, Pete Markey, for Campaign Magazine
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Book review by Christian Sia for Readers' Favourite
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Book review by Giles Lury, Executive Chairman of The Value Engineers for the Marketing Society. Access to members only.
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Interview podcast with CampaignUS 21 July 2017 on the launch on the US of How to Buy a Gorilla.
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Interview with Ogilvy.com - building better relationships. 20 July 2017 on the launch on the US of How to Buy a Gorilla.
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Gorillas in the mist. Standout ‘gorilla’ ad campaigns are an endangered species. Here’s what clients must do to increase their numbers - pages 62-63 7 July 2017
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How to Buy a Gorilla, US launch press announcement. 15 May 2017
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The aggregation of marginal losses. IPA.co.uk. 31 May 2017
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Guest blog - What a Victorian Art Critic can teach us about marketing budgets 5 February 2016
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Filthy Lucre - Agencies have got to get better at dealing with money. IPA.co.uk. 21 June 2016
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Press archive
Creativity will suffer if it remains a commodity. 23 February 2012
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'Creative' RFI requests are getting out of control
23 December 2014
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