David MeikleJul 26, 20171 minAre you choosing an agency or getting the leftovers?As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...
David MeikleJun 26, 20174 minFive ways to spot an agency bullshitter.“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...
David MeikleJun 21, 20172 minOn Procurement and PensionsMarketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...
David MeikleJun 19, 20172 minWhat Brands Can Do for BrexitThe laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...
David MeikleAug 31, 20163 minIf I could only ask one question in an advertising pitchThere was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...
David MeikleApr 19, 20164 minMy wife is dating again.OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
David MeikleDec 23, 20142 minRFIs are out of control(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...