As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...

“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...

Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...

The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...

There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...

OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...

(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...