Are you choosing an agency or getting the leftovers?
As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market, the better agencies have to choose more carefully which pitch invitations to accept - they can’t afford to go after everything. But agencies are repeatedly told their market is oversupplied, and advertisers approach it like it's a buyers’ market. Ironically, is a shorter average agency tenure making it more of a sellers’ market? And, if so, ar