Are you choosing an agency or getting the leftovers?
As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...
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David Meikle
Jun 26, 20174 min
Five ways to spot an agency bullshitter.
“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...
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David Meikle
Jun 22, 20174 min
How much transparency should clients expect?
The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...
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David Meikle
Jun 21, 20173 min
It’s all about the talent.
There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...
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David Meikle
Aug 31, 20164 min
We don't need Einstein to solve Client/Agency relationship problems
Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
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David Meikle
Apr 19, 20164 min
My wife is dating again.
OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
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