As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...

“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...

The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...

There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...

Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...

OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...