On Procurement and Pensions
Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over the levels and terms of fee payments. There are lots of contentious issues that contribute to the cyclical debates between these two parties: What is a reasonable overhead calculation? What is a reasonable profit? How much should a middleweight creative team cost? How many billable hours are there in a year? Spreadsheets are calculated and rec