#Pitching

David Meikle

Are you choosing an agency or getting the leftovers?

As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...

David Meikle

Five ways to spot an agency bullshitter.

“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...

David Meikle

Working with Animals, Children and Ad Agencies

At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...

David Meikle

On Procurement and Pensions

Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...

David Meikle

What Brands Can Do for Brexit

The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...

David Meikle

If I could only ask one question in an advertising pitch

There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...

David Meikle

My wife is dating again.

OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...

David Meikle

Dangers of over-fishing in agency fee negotiations

As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...

David Meikle

RFIs are out of control

(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...