Gorilla Of course it’s not a gorilla, it’s a lemon. And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of...

At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...

There’s a trap into which many marketers seem to be falling, and many with their creative agencies’ handprints clearly visible on their...