When is a lemon not a lemon?
Gorilla Of course it’s not a gorilla, it’s a lemon. And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of...
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David Meikle
- Jul 26, 2017
- 1 min
Are you choosing an agency or getting the leftovers?
As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...
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David Meikle
- Jun 26, 2017
- 4 min
Five ways to spot an agency bullshitter.
“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...
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David Meikle
- Jun 23, 2017
- 2 min
Working with Animals, Children and Ad Agencies
At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...
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David Meikle
- Jun 22, 2017
- 4 min
How much transparency should clients expect?
The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...
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David Meikle
- Jun 21, 2017
- 2 min
On Procurement and Pensions
Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...
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David Meikle
- Jun 21, 2017
- 3 min
It’s all about the talent.
There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...
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David Meikle
- Jun 19, 2017
- 2 min
What Brands Can Do for Brexit
The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...
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David Meikle
- Aug 31, 2016
- 4 min
We don't need Einstein to solve Client/Agency relationship problems
Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
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David Meikle
- Aug 31, 2016
- 3 min
If I could only ask one question in an advertising pitch
There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...
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David Meikle
- Apr 19, 2016
- 4 min
My wife is dating again.
OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
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David Meikle
- Aug 27, 2015
- 4 min
Dangers of over-fishing in agency fee negotiations
As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...
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David Meikle
- Dec 23, 2014
- 2 min
RFIs are out of control
(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...
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David Meikle
- Feb 23, 2012
- 2 min
Creativity will suffer if it remains a commodity.
(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
41 views0 comments
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