As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...

“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...

Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...

There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...

The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...

Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...

There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...

OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...

There’s a trap into which many marketers seem to be falling, and many with their creative agencies’ handprints clearly visible on their...

As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...

(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...

(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...