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Working with Animals, Children and Ad Agencies
At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...
David Meikle
Jun 23, 20172 min read
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How much transparency should clients expect?
The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...
David Meikle
Jun 22, 20174 min read
20 views
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On Procurement and Pensions
Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...
David Meikle
Jun 21, 20172 min read
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It’s all about the talent.
There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...
David Meikle
Jun 21, 20173 min read
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What Brands Can Do for Brexit
The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...
David Meikle
Jun 19, 20172 min read
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Creativity will suffer if it remains a commodity.
(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
David Meikle
Feb 23, 20122 min read
41 views
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