At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...

The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...

Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...

There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...

The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...

(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...