David MeikleJun 23, 20172 minWorking with Animals, Children and Ad AgenciesAt first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...
David MeikleJun 22, 20174 minHow much transparency should clients expect?The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...
David MeikleJun 21, 20172 minOn Procurement and PensionsMarketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...
David MeikleJun 21, 20173 minIt’s all about the talent.There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...
David MeikleJun 19, 20172 minWhat Brands Can Do for BrexitThe laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...
David MeikleFeb 23, 20122 minCreativity will suffer if it remains a commodity.(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...