Working with Animals, Children and Ad Agencies
At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...
top of page
Search
David Meikle
- Jun 22, 2017
- 4 min
How much transparency should clients expect?
The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...
20 views0 comments
David Meikle
- Jun 21, 2017
- 2 min
On Procurement and Pensions
Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...
9 views0 comments
David Meikle
- Jun 21, 2017
- 3 min
It’s all about the talent.
There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...
4 views0 comments
David Meikle
- Jun 19, 2017
- 2 min
What Brands Can Do for Brexit
The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...
4 views0 comments
David Meikle
- Feb 23, 2012
- 2 min
Creativity will suffer if it remains a commodity.
(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
41 views0 comments
bottom of page