#Advertisingstrategy

David Meikle

When is a lemon not a lemon?

Gorilla Of course it’s not a gorilla, it’s a lemon. And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of...

David Meikle

Are you choosing an agency or getting the leftovers?

As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...

David Meikle

Working with Animals, Children and Ad Agencies

At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...

David Meikle

How much transparency should clients expect?

The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...

David Meikle

On caviar and channel planning

There’s a trap into which many marketers seem to be falling, and many with their creative agencies’ handprints clearly visible on their...