Gorilla Of course it’s not a gorilla, it’s a lemon. And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of...

As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...

At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...

The whole issue around client/agency transparency seems a little opaque. There appears to be an almost blanket expectation of total...

There’s a trap into which many marketers seem to be falling, and many with their creative agencies’ handprints clearly visible on their...