When is a lemon not a lemon?
Gorilla Of course it’s not a gorilla, it’s a lemon. And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of...
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David Meikle
Jul 26, 20171 min
Are you choosing an agency or getting the leftovers?
As agency tenure has declined the new business market for agencies has, of course, naturally increased. In a busy new business market,...
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David Meikle
Jun 26, 20174 min
Five ways to spot an agency bullshitter.
“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative...
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David Meikle
Jun 23, 20172 min
Working with Animals, Children and Ad Agencies
At first glance animals, children, and ad agencies might seem like an odd bunch to group together, but they have more in common that it...
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David Meikle
Jun 21, 20172 min
On Procurement and Pensions
Marketing procurement continues to get a lot of flack from the agency community, not least for heavy handed negotiation practices over...
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David Meikle
Jun 21, 20173 min
It’s all about the talent.
There is an inextricable correlation between an ad agency’s talent and the value the agency can create for their clients. It’s the...
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David Meikle
Jun 19, 20172 min
What Brands Can Do for Brexit
The laws of investment apply to marketing investments as much they apply to investing in starting a business or buying government bonds:...
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David Meikle
Aug 31, 20164 min
We don't need Einstein to solve Client/Agency relationship problems
Einstein once sagely noted, “We can't solve problems by using the same kind of thinking we used when we created them.” As obvious as that...
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David Meikle
Aug 31, 20163 min
If I could only ask one question in an advertising pitch
There was a time when it was enough to have a reasonable non-vocational degree from a reasonable university to make it in the advertising...
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David Meikle
Apr 19, 20164 min
My wife is dating again.
OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to...
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David Meikle
Mar 29, 20164 min
On caviar and channel planning
There’s a trap into which many marketers seem to be falling, and many with their creative agencies’ handprints clearly visible on their...
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David Meikle
Aug 27, 20154 min
Dangers of over-fishing in agency fee negotiations
As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good...
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David Meikle
Dec 23, 20142 min
RFIs are out of control
(This article was first published in Campaign Magazine 23.12.2014) RFI submissions have somehow morphed from questionnaire responses into...
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David Meikle
Feb 23, 20122 min
Creativity will suffer if it remains a commodity.
(This article was first published in Campaign Magazine 23.2.2012) Since clients and agencies made the departure from commissions, it was...
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