How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies.In this book, David examines the existing conventions in ways working and the commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways.

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A well informed exploration of the eternal triangle of marketing, agency and procurement, which will provide a source of constant reference to its readers.