(c) Copyright Salt Partners Limited 2016. All rights reserved.

April 19, 2016

OK. Guilty. In a slightly cynical manner I borrowed your interest with an offbeat headline, sorry. But please bear with me – I’ll get to an important point. Just pretend for a minute that my wife had been dating again.

We might have had a conversation somethin...

March 29, 2016

There’s a trap into which many marketers seem to be falling, and many with their creative agencies’ handprints clearly visible on their backs.

It’s the “Let’s do a bit of everything!” trap.

Sometimes, if you spread things too thinly, often they just don’t deliver what th...

August 27, 2015

As we approach the ad-agency-contract-renegotiation-season there is a truth that should be known by clients for their own long-term good and for the good of the agencies upon which they rely: ad agencies sometimes do silly deals.

There, the cat is out of the bag.

To be f...

December 23, 2014

(This article was first published in Campaign Magazine 23.12.2014)

RFI submissions have somehow morphed from questionnaire responses into creative showcases, requiring significant investment of time and money. At a recent RFI awards ceremony a high-cost brochure clad in...

February 23, 2012

(This article was first published in Campaign Magazine 23.2.2012)

Since clients and agencies made the departure from commissions, it was inevitable that agency fees would steadily get screwed down. Commission-based remuneration, although largely arbitrary, represented a...

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