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January 31, 2018

To most of us, the rest and recuperation we had to varying degrees over Christmas is but a dim and ever distant memory, but many in the business sector will be already be experiencing work-related stress, not least those in marketing and marketing services.

As we all kn...

January 8, 2018

My cynical predictions for 2018 are:

  1. That most business leaders will dig out their plans for 2017, change the date to 2018 and little else. Most, not all.

  2. That most people in marketing and advertising will continue to do what they think they should be seen to b...

December 29, 2017

Gorilla

Of course it’s not a gorilla, it’s a lemon.

And here is the ad that inspired. In it, Bill Bernbach – one of the godfathers of modern advertising, describes his client’s new product as a lemon; a dud, a reject, no good.

Readers at first thought Bernbach was mad. Wh...

October 24, 2017

When Mount St. Helens erupted on May 18th, 1980 in Washington State, over 200 square miles of vegetation was flattened in little more than an instant. I visited the blast zone in 1997 and saw trees blown over like matchsticks, stripped of their bark but only on the sid...

September 27, 2017

Well, in all fairness, probably not by starting with an antagonistic headline like this one.

Marketing procurement repeatedly seems to comes under fire, being widely criticised for “not getting” advertising, for “hamstringing marketing”, “gutting agencies” of their fee...

September 15, 2017

  1. Read a book.

  2. And another.

  3. Repeat step 1.

No, seriously.

Would you hire an architect who hadn’t read about architecture? Or a lawyer who hadn’t studied law – who had just “picked it up they went along” or said they “learnt on the job” or “just had a reall...

July 26, 2017

As agency tenure has declined the new business market for agencies has, of course, naturally increased.

In a busy new business market, the better agencies have to choose more carefully which pitch invitations to accept - they can’t afford to go after everything.

But agen...

June 28, 2017

Earlier this year Marc Pritchard, Chief Brand Officer at Proctor & Gamble, made a significant and important speech at the 4A’s transformation conference in LA.  Pritchard made a few critical (in both senses of the word) observations that will ring true to varying degre...

June 27, 2017

Winston Churchill once noted:

“Where there is great power there is great responsibility, where there is less power there is less responsibility, and where there is no power there can, I think, be no responsibility.”

Difficult to argue his point. And it’s a natural human...

June 26, 2017

“False positive” is a scientific term. It’s used when something gets a positive result from a test that should have produced a negative result. In the world of medicine they are acutely aware false positives (and false negatives) and therefore they will often retest re...

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