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March 16, 2020

The pace of change around COVID-19 is breath-taking, but we can be pretty sure that advertising will be the first industry to suffer and one of the last to recover – ‘twas ever thus. As markets plunge so marketing budgets are raided to support companies’ bottom lines....

January 16, 2020

The advertising industry has consistently prided itself in its ability to empathise with consumers and mine their most potent insights. Sadly, it’s a talent that is conspicuously deficient when it comes to empathising with their prospective clients particularly on the...

August 7, 2019

Without the help of Google, I have self-diagnosed a serious condition I describe as “simplicity fatigue”. More accurately perhaps, it could be described as the utter exhaustion caused by a phobia of lazy thinking. I suffer daily when I open links to the marketing and a...

June 11, 2019

My son is coming to the end of year five in his primary school, but like many in his year group he has already finished the year six curriculum. As a parent governor in the school I know the teachers quite well, so I asked my son’s teacher:

Why does the school push the...

June 6, 2019

Gorilla campaigns are those campaigns that stop you in your tracks, make you think twice or make you join some of the dots yourself. They’re emotive for sure, but they can also be polarising or controversial.

M&C Saatchi’s latest work for Huawei appears to be a candidat...

June 6, 2019

Adweek recently reported that General Millsis one of the latest advertisers to be subject to the outcries of the ad industry for their poor pitch practices. (Their latest pitch process, reportedly included 120 day payment terms for an unspecified number of brands, an u...

January 23, 2019

There’s a quote from Mark Twain at the beginning of the movie The Big Short that caught my attention yesterday.

“It ain’t what you don’t know that gets you into trouble; it’s what you know for sure that just ain’t so.”

Such profound insights aren’t uncommon with Twa...

January 8, 2019

This was the observation of an online friend of mine, Derek Walker. His full post read:

“Cooking a steak is the easiest thing to do. Buy a steak. Season it. Cook it. That's it. 

And yet... some folks end up eating a juicy tender steak, while others end up chewing on leat...

April 23, 2018

As we approach the ICA Agency Transformation Summit in May, we should be ruminating a little more about how we can better define and defend the tangible value of what ad agencies do day-in-day-out. In most instances, debate over what constitutes ‘value for money’ to th...

February 26, 2018

Earlier this month I enjoyed thumbing through the new Campaign A-List as much as the next person, I’m sure, but did anybody else enjoy the perfect juxtaposition of points of view in the F section? Renowned marketing procurement hired gun Tina Fegent, was sat on the pag...

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