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Sloppy thinking – a rant

Without the help of Google, I have self-diagnosed a serious condition I describe as “simplicity fatigue”. More accurately perhaps, it could be described as the utter exhaustion caused by a phobia of lazy thinking. I suffer daily when I open links to the marketing and advertising press websites only to find lazy, binary and often massively unhelpful thinking, most of which cannot agree with itself. Some recent examples: “TV is dead” – “TV is NOT dead” “Procurement is rubbish” – “Procurement is brilliant” “In-housing is terrible” – “In-housing is great” “Digital display doesn’t work” – “Digital display is brilliant” And my all-time favourite for its fundamental naivety being proportionate to i