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Three thoughts to help level the procurement playing field.

There’s a quote from Mark Twain at the beginning of the movie The Big Short that caught my attention yesterday. “It ain’t what you don’t know that gets you into trouble; it’s what you know for sure that just ain’t so.” Such profound insights aren’t uncommon with Twain (and I particularly favour his outlook on golf), but I found it particularly poignant because the season for agency contract renegotiation is upon us once again. If we were to ponder the plight of the creative agency market,[i]there are a few things that the market generally accepts as facts that, given another perspective, perhaps just ain’t so. There’s nothing wrong with making “cost savings”. Well, that’s as maybe, but creat

Anybody can cook a steak.

This was the observation of an online friend of mine, Derek Walker. His full post read: “Cooking a steak is the easiest thing to do. Buy a steak. Season it. Cook it. That's it. And yet... some folks end up eating a juicy tender steak, while others end up chewing on leather. Sure, keep thinking everyone can make advertising. Just be prepare for how hard it might be to swallow.” (Derek is the owner of Brown and Browner an ad agency in South Carolina. Derek posts on LinkedIn and blogs frequently making lots of sense, so do follow him if you don’t already. I know he makes me smarter.) Like many creative people, Derek has lots and lots of ideas, but this one in particular struck me as a perfect a