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The Campaign A-List FFS

Earlier this month I enjoyed thumbing through the new Campaign A-List as much as the next person, I’m sure, but did anybody else enjoy the perfect juxtaposition of points of view in the F section? Renowned marketing procurement hired gun Tina Fegent, was sat on the page right next to BBH Chief Executive Officer Ben Fennell; and, to my mild amusement, they didn’t sit entirely comfortably with one another. Fegent’s optimistic front page fantasy headline for Campaign was: “Thank goodness for procurement – the saviour of the marketing universe.” Fennel’s was: “Conflict, procurement and speculative pitching all gone for good.” Neither would be unwise enough to hold their breath waiting for their